Email Marketing

What Should You Be Doing In 2012?

Back in November, Google made some changes to their web indexing system. Google makes about 500 updates a year, but this update had an effect on about 35% of searches, and became known as the ‘Freshness Update’.

The purpose of this update was to give users much ‘Fresher’ results, meaning sites with newer content, would automatically be ranked higher. However, this doesn’t mean you can just keep making slight changes to existing content; Google is looking for fresh content only...

The IRUN Guide to Email Marketing

How often do you communicate with your current customers and prospects? If you're not regularly doing so, you're missing out on big opportunities.

Social Media, SEO and Blogging have all come along and email marketing may seem out-dated to some, but it is still a powerful tool that should be central to your online strategy.

If you're not sure where to start, we've put together a quick guide on creating successful email marketing campaigns...

Get the most out of your Email Marketing

Many businesses assume that email marketing is an old-fashioned, out-of-date practice that really isn't worth bothering with. But with the increasing popularity of smartphones and tablets in recent years, emails are more accessible and more valuable than ever.

Have you tried email marketing? Most businesses make common mistakes that could be having a negative impact on their efforts. Make sure you don't fall foul of these and give email marketing another try...

Permission

Email Marketing; A waste of time?

Your business most likely has a website (and if you don't, you really should) and ideally, you will be doing everything you can to drive as much traffic to that site as possible using a variety of media. Over the years a number of new marketing activities have popped up; the expansion of social media and the rise of smartphones being the two most significant changes. A lot of businesses have discarded traditional methods of marketing in favour of targeting social media users, which is great... But what about email marketing? Is it still worth doing?