Creating Effective Landing Pages

Landing pages can either be used as your destination URL in in PPC advertisements, or for your organic SEO. Whichever option you're creating them for, they need to be up to scratch, otherwise all of your hard work getting visitors there will have been wasted. You want to grab their attention, keep them interested for long enough to properly take notice of who you are, and then turn into a customer. We've put together a list of top tips for your landing pages... Do your headlines match up with the intent?

The Professional Appearance

Your business' appearance matters; how professional you look to potential customers could swing their decision. Now the online world is a centre point of all businesses, it's worth taking the time to catch up and make sure you're not falling behind due to a lack of housekeeping. Here's some simple tips to keep your business on top form and looking professional... Branding - Whatever your business does and whatever size it is, branding is key.

Who's Controlling Your Domain Name?

It may only seem like a tiny part of your website - but your domain name could cause big problems if not handled correctly. What would happen if you wanted a new website? Would you be able to carry the same domain name over? Taking a couple of minutes now to check the ownership of your domain could save you a major headache in the future... Firstly, take a couple of minutes to perform a free WHOIS Lookup of your domain, this will tell you everything you need to know.

Small Changes, Big Impact

Making some small changes to your website, could have a huge impact on the number of enquiries and sales it generates. With the increasing amount of competition on the web, it's important to make sure you go above and beyond with your website to make it as appealing as possible and to make sure you don't miss any opportunities. By adding a 'Call Me Back Form', some testimonials and introducing a guarantee, you could see a significant difference and it won't take you long to implement...

New website design goes live for JH Studio Glass

JH Studio Glass are experts in delivering high quality, handmade luxurious art glass. Their previous website was built a number of years ago and the platform was no longer actively supported, which meant it was difficult to make changes to and could be a potential security risk.

Working with IRUN, a new design was put in place and the site was migrated to the open source platform, Drupal 7. The website is e-commerce and customers can browse the stunning collections of items with ease across all devices.


Building Trust Online

How do you decide which website to purchase from? Most online consumers purchase from brands that are well recognised and trusted, but most businesses online will never be able to gain the recognition that a global brand such as Amazon enjoys. However, there are some simple things that you can do to your website to help build trust with potential customers. The first step is to ask yourself these basic questions that visitors will be looking for the answers to...

Could your website be putting customers off?

These days businesses have so many different balls to juggle at once, it's inevitable that something is going to slip past at some point. Most commonly, it's the website that it forgotten about - but really, this should be a top priority for everyone.

Your website is effectively your 'shop window' - it's what attracts possible customers into your business and gives you the opportunity to sell to them. An unkempt shop displaying signs for offers that have long expired or still have the Christmas lights hanging outside isn't going to draw in many visitors.

Is it time for a new website?

Your website may have been built using the latest, cutting-edge technology years ago, but things move on and it is more than likely that your website is now out of date with an old, unsupported platform running behind it that is seriously in need of an upgrade.

There are a number of advantages to upgrading your website platform, which we have explained here. If you're still not convinced that your website needs to be re-evaluated, then below are some points you should check to see how healthy your site really is.