Creating Effective Landing Pages
Landing pages can either be used as your destination URL in in PPC advertisements, or for your organic SEO. Whichever option you're creating them for, they need to be up to scratch, otherwise all of your hard work getting visitors there will have been wasted. You want to grab their attention, keep them interested for long enough to properly take notice of who you are, and then turn into a customer. We've put together a list of top tips for your landing pages... Do your headlines match up with the intent?