Kathryn Anthony Opticians, Bath


Situation Kathryn Anthony Opticians is an independent opticians with 19 direct local competitors*. Source: Yell.com, July 2010 The term ‘opticians bath’ has over 380,000 competing pages on Google Objective To enhance online marketing presence with the intention of achieving high level ranking on Google for identified keywords / phrases. Action Taken Business owner Kathryn Anthony deployed core strategies from marketing and business development specialists IRUN Business Intelligence including a search engine optimised website with focus on local listings. Outcome Kathryn Anthony Opticians enjoys position 1 and high level map listings for the chosen key phrase ‘opticians bath’