When it comes to marketing your business or organisation on the internet or print, it is often said, ‘Content is King’. Whether you are writing for your; Website content, internet marketing campaigns, newsletters, press releases or other business marketing materials.
What is copywriting?
Copywriting is the term used to describe writing the content (copy) for business and marketing materials. It should not be confused with Copyright. This is the term used to protect people’s work from being passed off as the work of another.
For your website to be the success it deserves, your content needs to portray a professional image. A skilled copywriter will take into account not only the copy itself, but things such as the layout of your content. This has a powerful impact on the results of your marketing and advertising strategies.
Why do you need a copywriter?
Your website development might be delayed if you decide to write your own copy. All too often, business owners opt to do their own copywriting, but find out they don’t have enough time to dedicate to this very important aspect of their internet marketing. This often means their website, critical to their business development and internet marketing campaigns, is delayed - often by several months.