At the end of the day, most businesses have a common need – to generate more profitable sales. The first step is to have a good website in place, then you need to begin the process of directing traffic to that website.
There are many different ways you can market your business online; social media, blogging and email marketing are just some of the options available. But what do all of them rely on? Content!
Most business owners we speak to struggle to create content for their business, either they don't have the time or they simply don't know where to start.
For most businesses, the answer is right in front of them the whole time; their customers!
By increasing client engagement and harvesting valuable testimonial content from customers, a business can enjoy higher client satisfaction levels and have a steady stream of regular, relevant content for marketing purposes.
How do you create this content?
We recommend you start by conducting a 'Client Engagement Audit' within your business, this targeted process will identify which of your clients are happy and to identify any potential issues within your business that are preventing your clients from being delighted with the service.
Once you have identified these, you can follow up on this process by asking for testimonials, which if appropriate can be turned into case studies and distributed across your website and all other marketing channels.
Click on the links to the right to discover more about the process and associated services that we offer