Mobile Friendly Websites

When talking about mobile-friendly websites the terms 'Responsive' and 'Adaptive' get thrown around a lot. Basically, these refer to how your website has been designed to cater for mobile devices.

The topic of having a mobile friendly website has become increasingly relevant, especially since Google announced an update to its mobile search algorithm in April 2015, that would downgrade any website for it's mobile results that was not deemed to be 'mobile friendly'. This changed the need of having a mobile-friendly website from just being about creating a user-friendly experience, to it being a necessary part of a successful SEO strategy.

What's the difference between the two?

Responsive   Adaptive

Responsive website design means that the website has been constructed using one theme, which then changes as appropriate depending upon the device/ screen size it is being viewed on.

Adaptive websites have been built with a different theme for specific devices, which can be individually styled. The website then switches between the themes depending on how it is being viewed.

Each type of mobile friendly website has its own pros and cons, it all comes down to how the website owner wants their website to look and operate. An adaptive website means that it can be specifically customised for mobile or desktop users, allowing a different layout to be used for either. Whereas, responsive design only uses one theme which is then scaled up/ down for the screen size so the same look and feel applies, but it can be easier to maintain as only one code set needs to be used and in future if any new screen sizes or devices become available, the theme should adjust to suit these without the need for further configuration.

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What are the benefits of having a mobile-friendly website?

A mobile friendly website makes the users experience much easier and means they are more likely to use your website more often and will be much more likely to become a customer. If they are constantly having to zoom in/ scroll to read your website or cannot navigate it properly, they will move onto a competitors website who has catered for mobile users.

Search Engine Optimisation and a websites position in the mobile search results on Google is now affected by how mobile-friendly the website is. Google will rank them higher than non-friendly websites, which means that it will be harder for users to find a website if it is not responsive or adaptive. With an increasing number of searches now being completed via a mobile device (52% in 2014) a business could be missing out on a lot of potential traffic.

Example of a responsive website -

If you'd like to find out more about making your website mobile friendly, give us a call on 01865 920 003 or email to discuss your requirements