Search Engine Marketing
Unless you are lucky enough to operate in a market where you have a unique product and little competition it is likely that being found on the search engines for your chosen words/ phrases will become increasingly difficult, this is where Search Engine Marketing comes in.
What is Search Engine Marketing?
Search Engine Marketing is a form of marketing that promotes a website on search engines by increasing their position in the results using optimisation and advertising techniques, such as SEO and PPC.
You can find out more about the different aspects of Search Engine Marketing below:
Why is this important?
Ultimately the search engines will provide the most relevant results possible connected to the search criteria, however these days you will find that your website might be pushed down the rankings by multimedia, social networking sites, videos or e-brochures, blogs or images, therefore the need to optimise your website for blended search becomes paramount.
To stay at the top of your internet and marketing online challenges, demands an ongoing programme of tuning and monitoring to ensure the changing dynamics of the market, the customers and your competitors is understood and responded to.
What is Blended Search?
Its basically an integrated approach to your internet marketing online. The diagram below gives an overview of the key requirements to deliver a true ‘blended search’ and establish the business as the primary provider of your particular offering within the market place.