Small Changes, Big Impact

Making some small changes to your website, could have a huge impact on the number of enquiries and sales it generates. With the increasing amount of competition on the web, it’s important to make sure you go above and beyond with your website to make it as appealing as possible and to make sure you don’t miss any opportunities. By adding a ‘Call Me Back Form’, some testimonials and introducing a guarantee, you could see a significant difference and it won’t take you long to implement… Add a ‘Call Me Back’ Form – Not every customer wants to pick up the phone and make the first move, so implementing a simple two-field contact form asking for a name and telephone number can be incredibly effective. All your visitor has to do is fill in their details and an email will be sent direct to your sales team for them to call the prospect back Get Some Testimonials – Testimonials can be a powerful selling tool on your website, customers are looking for some assurance that you are a trustworthy company and testimonials can help encourage that confidence. If the visitor has trust in you, they are more likely to read your website with more care and take more interest in your products or services. It can also be a great opportunity to build some more links to your website, offer to put a link to your customers website (if they have one) and in return ask for one back. Offer Your Customers Some Guarantees – Offering a guarantee can be another way to boost confidence, as you are taking away some of the risk in buying from you. It could be a money back guarantee, a lifetime guarantee or a free trial – there’s plenty of options. Once you’ve decided on a guarantee, put it somewhere prominent on your website If you’d like any help in managing your website and optimising it for sales, contact us today