The Holidays Are Coming…

With the festive season quickly approaching, it’s the busiest time of year for many businesses and everyone’s working hard to sell as many of their products as possible.

You may already be using social media on a regular basis, but it’s the perfect time of year to take advantage of Twitter and Facebook to drive sales back to your website.

There are over 554 million active Twitter users out there, so standing out against the competition is increasingly difficult. But this figure is also a huge positive – there are 554 million prospective customers ready to engage with you.

Here’s some ideas to get you started and what to do first…

Firstly, if you haven’t already, here’s what you need to do;

  1. Setup your social media accounts – the main 3 are Twitter, LinkedIn and Facebook. But there’s also sites such as Instagram and Tumblr which could be useful to your business
  2. Ensure Google analytics is installed on your website and tracking all traffic
  3. Add social media buttons onto your website and any email templates

Now you’re all setup and ready to go, it’s time to start attracting some followers and to begin promoting…

The social buttons on your website should start to direct people to your profiles, and hopefully, they’ll begin to share your products with their friends.

It’s worth following others relevant to your industry and those who may be interested in your products. Think about your target market, then search for their demographics.

Once you’ve got some followers, the hard bit is getting them to click those links back to your website, so here’s some ideas on getting interactive…

  • Run a ’12 days of Christmas’ promotion – each day in the run-up to Christmas choose one product to focus on. You could even include a special offer for this product, such as a coupon code only available via Twitter or Facebook
  • Run a prize draw – ask your followers to tweet/ mention/ pin one of your products, then choose one to receive a prize
  • Nobody wants to follow a business that only ever talks about themselves – so show some interest in your followers, re-tweet their messages and ask questions

Keep an eye on your Google Analytics and monitor which social media site is bringing in the most traffic. This will give you an idea on which to concentrate on the most. Getting into the habit of social media this Christmas, will get you off to a great start for 2014 If you’d like any help with your social media, please contact us

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