What are you doing to improve your online marketing in 2016?
The New Year is the perfect time to take a step back, evaluate and to make changes. Most people will come up with a resoluton or two for their personal lives, but what about your business? There is always room for improvement and your business is no exception.
Here we have put together a list of our recommended resolutions for all businesses to follow this year:
1. Check that your website is mobile friendly
The big SEO news from 2015 included the changes implemented by Google in regards to mobile friendly websites (incase you missed it, read all about it here). More people than ever are using their mobile or tablet devices to browse the internet with, so your website nees to be optimised appropriately for this. Potential customers will be instantly turned off by a site that is unreable or with a difficult navigation on their device.
If you're concerned that your website may not be mobile friendly, then give us a call to discuss your site and how we could help develop you a mobile friendly website
2. Maintain your website
Do you know which platform your website has been built on? Will the support for this platform still be there at the end of 2016? If your website is a few years old, it's highly likely that technology has moved on and your website could be lagging behind the rest. By having an up to date platform, you can enjoy peace of mind knowing that support will be available and any changes can be implemented.
We will happily take a look at your site and provide a competitive quote for upgrading you to the most recent platform we offer
3. Clean out your database
Go through your email database and clear out any contacts who haven't actively engaged with your email campaigns for a few months. If they haven't opened your emails in a long time, then it's highly likely they're not interested in your business or they may even have a new email address. Run a report from your CRM system to see who has been active or not, then use this to clean up your database. Not only will this stop your emails being deemed as spam by the recipient, but it can help cut costs if you are charged per contact you email.
Don't have an email system or contact database? Then start compiling your list and invest in a CRM system!
4. Start asking for feedback
When was the last time you asked your customers for their feedback? Many businesses sit and wait to hear from any unhappy customers, but in a lot of cases, it will be too late for a business to rectify the issues and will lose the customer. There are many different ways you can communicate with your customers, the most popular (and successful) option is to simply pick up the phone and talk to them. You may be surprised by the results!
If you haven't got the time or the resources to do this yourself, then you may be interested in the services available from Enquir3. Take a look at their website to find out more about their services
5. Act on feedback and set further goals
Once you've asked some of your customers for feedback, you should start to get an idea of how your products and services are being received. One important question to ask is 'What could we do better?'. These responses will help you to make vital decisions as to your customer service. Use this feedback to set yourself further goals and business resolutions, for example, it could be to ensure that all queries are responded to within 24 hours.
Enquir3 can help you with collecting feedback and advise on how best to use the responses to your advantage, get in touch with them to discuss your business further