Of customers who write online reviews, how many do you think do it simply to be negative? 20%, 50%, 70%?
Research shows that actually only 4% do this. That means 96% of the time, you’ll be receiving honest, constructive feedback that could be greatly beneficial to your business.
Are you regularly asking customers for their feedback? Not only will you pick up some nice testimonials to put on your website, but you’ll receive valuable information that can help you to improve your business. If you haven’t already got a reliable feedback system in place, it’s time to get started. Every business should be communicating regularly with their customers, if not, you could be missing opportunities to upsell and could risk losing them altogether.
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