Why all businesses should have a great website

How many times a day do you go on the internet? We bet that the amount of time you spend online has significantly increased over the past few years, right? The explosion of the online world has been felt across all industries and now almost everyone has a smartphone, tablet or some form of device that enables them to access the internet at any time, in any location.

The internet is full of huge opportunities, but it also opens up the market to a high number of competitors for the services you provide. You need to be on top form to fight off the competition, but even with these technological advances, a lot of business still DON’T have the number one tool; a website which delivers results.

Does your business have a great website? If not, why not? We commonly hear the excuse that a business ‘doesn’t think it’s a worthwhile investment’ or that it’s simply not worth the money. Well then here are our top reasons as to why it could be the best investment your business will make…

1. Do you want to attract new customers and increase sales?

If you are trying to run a successful business, then we hope the answer to this question is a loud YES. To do this you need somewhere to direct potential customers to and a container to hold all of the information about your products/ services. Think of it as an online brochure with the ability to reach a global audience without the hard work of manually posting one through every door!

Without a decent website that appeals to your target market, they will simply move onto one of your competitors.

2. How do you market your business?

The internet isn’t all about having your own website, of course this is the first (and biggest) step, but you need to get out there and promote it online. Social media, email marketing, blogs… there’s a vast variety of online marketing tools available out there, but these all need to point back to a website. There’s no point tweeting about your fantastic new product, if you can’t include a link for someone to read more information about it.

3. Who are you?

We all know that the best way of securing new business is via word of mouth, but since the internet became such a huge thing, an extra step was added to this; Google. It’s pretty common for someone to Google a company name to check them out before deciding whether to make contact or not.

If you haven’t got a website, how will they find you or how to contact you?

Convinced yet? If not, just try googling some of your products or services and see just how many of your competitors have a website.

Websites don’t have to be a burden to your business, with the right website developer; it can be a simple and stress-free process that leaves you with an efficient, appealing online sales tool that helps to drive your business development.

Find out more about our Website Development services and how we could help you to develop a great, content-manageable website for your business

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