Google has been making some updates to their AdWords policies, and starting from this month, will no longer be allowing telephone numbers in the ad text.
Any ads which contain phone numbers in the text, will be disapproved by Google. If you do still want to include a number with your ad, the call extension feature is available.
There are advantages to using the call extension feature, as you will easily be able to measure conversions from your ads and track information such as, phone impressions, phone calls, phone-through rate and average cost per call.
When you choose to use the call extension feature, Google will automatically assign and display a Google forwarding number to your ads. Then whenever a customer calls this number, they will be rerouted to your business number.
If the customer manually dials this number, you will be charged a fixed fee of lb1 from Google. If they click directly on the number in your add or by pressing the “Call” button, this is charged as a standard ad click.
If you’d like any help in setting up and configuring your Google AdWords, please contact us today