Social Media is quickly evolving and it is very easy for a business to fall behind the crowd. You may have the perfect strategy in place and a regular stream of tweets, updates and photos going out, but all too often, the necessary maintennace of social media profiles is forgotten.
Have you updated your Twitter profile to the latest layout? Is your Facebook cover photo still relevant? When was the last time you joined some other groups or followed others?
It’s time to do a complete social media clean-up and make sure your profiles are in top shape for the summer season.
Your existing accounts: Appearance Matters
- Do you use all of the social media profiles you signed up for? Nothing looks worse than an out of date, never updated feed, so if it’s not being actively used – do you really need to keep your account?
- If you have a Facebook page, have you added a cover photo? Or if you have one from a long time ago, is it still relevant? Businesses often use the cover photo space to promote a latest offer or product which can be an effective way of drawing users attention, but remember to change this when the offer expires. Have you taken advantage of the features of a Facebook business page? For example pinning important posts to the top of your page
- If you’ve not logged onto Twitter for some time, you may not have updated your profile layout to the latest design. This is now very similar to Facebook, you have a larger ‘Header photo’ area that fills the top section of your profile and the ‘About’ has been moved to the side
- The ‘About’ sections of profiles are easily forgotten, make sure all of the details are up to date and update information as necessary. Have you received any awards lately? Or introduced a new service or product?
Fans and Followers
- Throughout the year you will have picked up some new followers and connections. But did you take the time to go through and follow those relevant followers back? Make an effort to find some new people to follow and connect with yourself, do some searches for those in your target markets, or take a look at a competitors followers and connect with anyone appropriate to you.
- How often do you communicate with others on your social profiles? When was the last time you re-tweeted someone or commented on a discussion in a group? To get the most out of social media, you need to get social and interact as often as you can
- Outside of the standard Twitter/ Facebook/ LinkedIn, there’s been many other social networks that may be suitable to your business; Pinterest, Tumblr, Instagram, YouTube. Take some time to look at these and decide if they’re worth signing up too. But remember – if you decide to create a profile, make sure you use it!
Once you’ve gone through and tidied your social media up, make a note to keep this maintenance a regular part of your overall strategy.
If you’ve read through this post and you still don’t have the basic social media setup, then what are you waiting for?! If you’re not sure how or where to get started let us know and we’ll be happy to point you in the right direction.