Choosing the Right Platform for Your Website: WordPress vs. Squarespace vs. Wix
Selecting the right platform for your business website is a critical decision. You need an online presence that reflects your brand, engages visitors, and ultimately drives growth. Below, we take a balanced look at three popular platforms—WordPress, Squarespace, and Wix—and explain why partnering with a trusted web developer, like IRUN, can help you make the most of your investment.
Pro's of WordPress
Unlimited Design Options
With thousands of themes and plugins available, WordPress lets you customise every aspect of your site, from layout and functionality to styling and integrations.
Scalable for Growth
Whether you’re a local start-up or a large enterprise, WordPress can adapt to your evolving needs—without forcing you to switch platforms later.
SEO-Friendly
WordPress’s robust framework and SEO plugins (like Yoast) provide easy ways to optimise your site for search engines, making it simpler to reach the right audience.
Ownership Flexibility
WordPress makes it easy and ideal for anyone to own the website as you are not tied in like you would be with some other platforms such as Wix.
Content can be changed by you whenever you need to.
Secure UK Based Hosting
Flexible hosting options with specialist providers (like IRUN) mean you have control over who you work with to support and develop your website. UK hosting helps you comply with GDPR requirements.
Pro's and Cons of Wix
Pro's of Wix
- Large collection of templates suitable for various industries
- Free plan available (Wix-branded domain and ads)
- Good variety of widgets for small businesses
- Large knowledge base and community forums
Con's of Wix
- Limited advanced capabilities vs. WordPress
- Less flexible for advanced management
- Advanced customisation is more limited
- Removing ads requires upgrading to a paid plan
- Extra fees or app purchases may be required for additional functionality
- May become restrictive for complex or very large sites
Pro's and Cons of Squarespace
Pro's of Squarespace
- Professionally designed, modern templates
- SSL and hosting speeds are generally good for SEO
- Stable, managed infrastructure
- Scales reasonably well for small to medium businesses
Con's of Squarespace
- Migration to another platform can be cumbersome
- Less flexible if you only need minor add-ons
- Tied to Squarespace hosting; no direct server access
- Less granular control vs. WordPress + advanced plugins
- Customisations can be limited by platform constraints
WordPress: Flexibility and Limitless Customisation
Why WordPress?
Unlimited Design Options
With thousands of themes and plugins available, WordPress lets you customise every aspect of your site, from layout and functionality to styling and integrations.
Scalable for Growth
Whether you’re a local startup or a large enterprise, WordPress can adapt to your evolving needs—without forcing you to switch platforms later.
SEO-Friendly
WordPress’s robust framework and SEO plugins (like Yoast) provide easy ways to optimise your site for search engines, making it simpler to reach the right audience.
How IRUN Supports Your Business Development
Technical Updates & Maintenance
IRUN handle updates to its core software and plugins handles these processes for you, ensuring your site remains secure and fully functional.
Security & Performance
Proper hosting and best-practice security measures are key to keeping a WordPress site running smoothly. We manage these behind the scenes, so you don’t have to worry about vulnerabilities or slow load times.
Tailored Support
If you need custom features or advanced integrations, our in-house developers will create solutions that align perfectly with your business goals.
Making an Informed Decision
If you want maximum flexibility, ownership, and scalability, WordPress (especially with IRUN’s support) is typically the strongest solution.
For straightforward, design-centric projects requiring minimal customisation, Squarespace can be a decent fit—though it may limit your options later.
If your business needs a basic, quick-start website with minimal upfront complexity, Wix could be considered, but be aware of potential limitations as you grow.
By understanding the pros and cons of each platform—and considering the advantages of working with an experienced developer—your business can build a site that not only looks great but also supports your long-term objectives.
At IRUN, we specialise in helping you navigate this process and unlock the full potential of your online presence.
Ready to Discuss Your Next Website Project?
Contact IRUN today to learn how we can help you create a powerful digital footprint and maximise your return on investment.