How Visible Is Your Business To AI Search?
Google, ChatGPT, Perplexity, Claude and Microsoft Copilot are changing how people discover businesses online.
Instead of clicking through traditional search results, customers increasingly ask AI tools questions such as:
- "Who are the best accountants near me?"
- "Which web design agency works with small businesses?"
- What is the best supplier for commercial catering equipment?"
Why AI Search Matters
Search is changing.
Google’s AI Overviews and AI-powered search experiences increasingly provide answers directly within search results. At the same time, businesses are seeing customers use ChatGPT, Perplexity and Microsoft Copilot as research tools before making buying decisions.
If your website cannot be easily understood by AI systems, your competitors may be recommended instead.
Our review helps identify the technical, content and trust factors that influence AI visibility and provides a prioritised roadmap for improvement.
What We Assess Technical Foundations
We review:
Website crawlability
AI crawler access
Technical SEO
Sitemap configuration
Robots.txt settings
Structured data
Website performance
Internal linking
Local & Business Presence
We review:
- Google Business Profile
- Directory listings
- Business citations
- Review signals
- NAP consistency
- Social profile presence
AI Search Visibility
We review:
- AI citation visibility
- AI search appearance
- Structured content
- FAQ opportunities
- Entity recognition
- AI-readiness signals
Trust & Authority
We review:
Business credibility signals
Reviews and testimonials
Team visibility
Company information
Compliance indicators
Trust-building content
What You'll Receive
Overall Visibility Score
A clear score across the four assessment areas.
Priority Findings
A summary of the most important opportunities affecting visibility.
AI Search Assessment
Insight into whether your business appears in AI-generated answers for relevant customer searches.
Competitor Snapshot
Examples of businesses currently appearing where you do not.
Prioritised Action Plan
Recommended improvements ranked by impact and effort.
Common Issues We Find
You can lift many of these directly from recurring findings across all three audits.
Examples include:
- AI crawlers blocked from accessing the website
- Missing structured data
- Weak local business signals
- Missing FAQ content
- Lack of trust signals
- Poorly structured service pages
- No AI-readable content hierarchy
- Limited business authority signals
- Missing or incomplete business profiles
- Technical SEO issues preventing discovery
Who Is This For?
Professional Service Firms
Accountants, consultants, solicitors, financial advisers and business advisers.
Local Service Businesses
Trades, healthcare providers, agencies and regional service providers.
Multi-Site Businesses
Groups managing several websites or locations.
Ecommerce Businesses
nline retailers seeking greater visibility in AI-driven product research.
FAQ's
Does this guarantee appearance in ChatGPT or Google AI results?
No. Neither Google nor AI providers offer guaranteed inclusion. The review identifies practical improvements that can increase your visibility and readiness.
Is this the same as SEO?
No. Traditional SEO remains important, but AI search introduces additional considerations around structured data, entity recognition, AI crawler access and answer-focused content.
Will you tell us what to fix?
Yes. Every review includes prioritised recommendations and suggested next steps.
Can IRUN implement the recommendations?
Yes. We can assist with technical changes, structured data, content improvements and ongoing optimisation.
Understand How Visible Your Business Is To AI Search
Find out how AI systems currently view your business and discover practical opportunities to improve visibility, authority and discoverability.