Every decent marketing strategy revolves around the same thing: content.
Unique, relevant and up-to date content is highly influencial in how successful a marketing campaign can be. However, inability to create this content is one of the most common business issues, whether it is due to a lack of time or resources, or simply that they do not know where to start.
In order to create content and use it for marketing purposes, a business needs to consider where they will be sharing this content, how frequently and who the intended audience is. There is a wide range of options for online marketing, such as: social media, email marketing, website content and blogs.
Many studies have been conducted into the effectiveness of having a content strategy and how higher levels of content on a site can have an impact on the business’ marketing strategy. These are just some of the benefits of having a steady stream of fresh, targeted content;
- Increase levels of traffic to a website
- Increase amount of enquiries/ leads received via website
- Build up followers on social media
- Enhance brand awareness
- Become trusted within industry by writing content to showcase abilities and knowledge
How do you create content?
Creating content doesn’t have to be a daunting task for a business. In most cases the source of new content has been sat there all along; customers!
It’s the easiest form of content to write; create stories around your customers and the services/ products they have received from you. Start by asking your customers for their feedback, the comments that they provide you with can be used to enhance your sales pitch (after all, word of mouth and referrals are the greatest sales tool!). These comments can be shared on social media alongside a link to the relevant service or form an email campaign around how this particular customer used the service to improve their situation.
Looking for some help?
Contact us today to find out how we could help you to start using content marketing as part of your business strategy