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IRUN AI Optimisation Guide

FREE BUSINESS GUIDE

Is your business ready to be found in AI search?

Your next customer could start with an AI answer.

Make sure your business has a clearer story to tell.

Understand what matters, spot the gaps and discover where your website could work harder. Our free guide gives you a practical place to start.
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Built for business owners. Written to make sense.

WEB DESIGN / SEO / AI INSIGHT

01 / A DIFFERENT WAY TO BE DISCOVERED

Before they visit your website, they might
ask AI.

Customers can use AI tools to explore a problem, compare suppliers or narrow down their options. What those tools can find and understand about your business deserves attention.

You don’t need to become an AI expert. You need to know which foundations matter and where to take a closer look.

03 / WHAT’S INSIDE

Eight areas.
A clearer
starting point.

Clear explanations, useful examples and a question to consider in every section. Enough to help you see where the opportunities could be.
Get your copy of the guide ↗

08

AREAS TO EXPLORE

Make it clear what you do.

How a consistent description of your services, customers and locations helps people understand your business.

Answer what matters to customers.

Why useful content starts with the questions people ask before they buy, rather than just the services you sell.

Give good information a clear home.

The role of descriptive headings, focused paragraphs and content that makes sense beyond the original page.

Put evidence behind your promises.

How case studies, named expertise and relevant credentials give your claims more substance.

Look beyond your own website.

Why profiles, reviews and relevant third-party mentions deserve a place in your review.

Make your content accessible.

The connection between search access, indexing and useful information that systems can actually read.

Keep your story up to date.

Why reviewing services, details and older content is just as valuable as publishing something new.

See visibility in context.

What to look for when reviewing AI answers, competitor mentions and the questions your customers ask.

04 / YOUR FREE COPY

A little insight.
A better idea of
what comes next

Take a closer look at how your business comes across online, at your own pace.

  • Straightforward advice for business owners
  • A useful introduction to AI visibility
  • Questions to help you spot the gaps

AI OPTIMISATION GUIDE

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AI Visibility Guide PDF Download
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05 / A FEW THINGS WORTH KNOWING

Your questions,
answered.

Business owners and marketing teams who want a clearer understanding of AI search and where their website may need attention. You don’t need a technical background.

Answer what matters to customers.

Yes. Enter your name and email and the PDF download will appear immediately on this page. There is no payment or subscription.

Give good information a clear home.

The guide explains the foundations. Our business-specific report looks at your own online presence and can help identify where further investigation or improvement work would be useful.

Put evidence behind your promises.

No. AI responses vary by question, platform and time. The guide helps you understand the foundations and spot gaps; it does not promise rankings, recommendations or citations.