Make your homepage more captivating
When choosing an image for your website it must be relevant. If you are taking an image for your site, you must consider the lighting, tones, facial expressions, size, and movement. Another way that you could use images for conveying an emotion would be to use illustrations or gifs as they are more user friendly. Or a very easy way to convey a message within the image is to literally write the message. Make it obvious and worth it if you’re willing to cover parts of a picture with text.
Relevant design for target audience:
You need to make sure that you aren’t just putting stock images on your website just because they might look ‘business related’. This could give people the wrong feeling when they come to your site because if they just see a random image, they will not be impressed with the design of the site. Website viewers will be impressed if it is an original graphic that strongly relates to the content.