Getting the Most From Google Adwords – Our Top Tips
Before you jump into investing a load of money with Google AdWords, make sure you’ve got a clear idea of what you want to achieve from it and set a realistic budget. PPC Campaigns can take a lot of work and fine tuning to get them just right for your business, so we’ve got some […]
Making Your Website Sell
Did you know that 80% of your site’s visitors will only see 20% of your website? This means you should stop wasting your time with the pages that they will never look at and identify the ones they are, so that you can make these as effective as possible. The first step is to check […]
Optimising Your Organic Listings
Having well written ads and relevant keywords doesn’t just apply to your Google Adwords, it’s important for your organic listings too. The description and title displayed on Google is what could attract potential customers to your site, so it needs to be appealing, for both real people and the Googlebots. Before you get started, make […]
Using Google+ for your Search Engine Optimisation
You’ve probably heard of Google+, the search engine’s attempt to compete with the likes of Facebook and Twitter. Despite being another social network to get your head around, Google+ can have significant benefits for your SEO. One of the big factors of good SEO, is links. These can be difficult and time consuming to get, […]
Twitter’s Got A New Look
If you’ve logged into Twitter recently, you may have noticed that some profile’s now look slightly different. Following on from Facebook’s recent face lift, Twitter has introduced their own version of the cover photo, which they have named ‘Header Image’. You’ll now find the profile picture and below details displaying in the centre, with a […]
What links should I be avoiding?
Since Google’s recent Penguin update which had a massive impact on many sites, especially those with lots of “unnatural links”, there has been plenty of speculation about what “good” links are and whether you should bother with linking at all. Despite a lack of clarity from Google as to what links are considered “unnatural”, link […]
Using Industry News for Content Marketing
Everyone is always going on about how you need to get fresh content on your website regularly in order to keep Google happy, but it isn’t always that easy. It’s easy to quickly run out of talk about your products and services, and you’re left stuck not knowing what to do next. A method of […]
How to Identify and Fix Your Worst Landing Pages
If you’re getting a decent about of traffic going to your website, but not enough conversions, then the problem may lie within your landing pages. Using Google Analytics, these weak pages can be identified and given an overhaul. Many factors contribute to a user dropping off the page and not making a transaction. It may […]