Google Adwords Upgrades – What You Need to Know
On 22nd July, Google automatically began to upgrade all AdWords accounts to Enhanced, if users hadn’t already done so themselves. You may have noticed the changes, or it may have had no noticeable difference upon your advertising, whichever way it’s important that you know what the differences are and how you can use them most […]
Top SEO Ranking Factors for 2013
After various different updates from Google, SEO has become even more confusing and it can be difficult to know what will actually work, and what you’re wasting your time with. Searchmetrics has published their report for 2013, outlining the aspects of SEO which are having the most effect upon websites and what doesn’t have any. […]
Social Media: 3 Steps To More Followers
When it comes to social media, it’s pretty simple; more reach = more interaction = more potential customers for your business. Think of your Twitter account as a real-life networking meeting, nobody wants to listen to the guy who only talks about himself, they’ll pay attention to someone who interacts back with them and offers […]
Creating Effective Landing Pages
Landing pages can either be used as your destination URL in in PPC advertisements, or for your organic SEO. Whichever option you’re creating them for, they need to be up to scratch, otherwise all of your hard work getting visitors there will have been wasted. You want to grab their attention, keep them interested for […]
Small Changes, Big Impact
Making some small changes to your website, could have a huge impact on the number of enquiries and sales it generates. With the increasing amount of competition on the web, it’s important to make sure you go above and beyond with your website to make it as appealing as possible and to make sure you […]
The New Look of Google Maps
Google has recently introduced a redesigned Google Maps experience for PC and mobile. It is only available via invitation at the moment, then will be gradually rolled out to everyone. The changes include a cleaner redesign of the map interface and how search results are sorted. Individual business listings will also displaying much more detailed […]
Google AdWords No Longer Allows Phone Numbers in Text
Google has been making some updates to their AdWords policies, and starting from this month, will no longer be allowing telephone numbers in the ad text. Any ads which contain phone numbers in the text, will be disapproved by Google. If you do still want to include a number with your ad, the call extension […]
Email Marketing isn’t Dead
Social Media has become increasingly popular among businesses in recent years, it’s the latest way to connect with customers and drive sales to your website. But this doesn’t mean that the traditional methods still don’t work. Email marketing is easily brushed off by businesses, but recent statistics show that it should be a central part […]
What to Research Before Launching a New Website
If you’re unhappy with your current website and are considering having it rebuilt, there’s a few things you should consider before jumping in.To avoid the same mistakes being made with your new website, it’s important to evaluate what the issues are and come up with real solutions to fix these.We’ve got some tips on the […]
Using Twitter’s Vine to Promote Your Brand
Have you heard of Vine? It’s the latest social app to cause a stir online, with big brands such as Gap already using it. Vine is a video app, which allows Twitter users to share super short videos of up to six seconds long, with their followers. So if you’re an Apple user, download it […]