Useful Tools for Creating Your Content
SEO, Social Media, Blogging, Email Marketing… They all require a lot of ‘original’ content to be generated in order to be successful, but often businesses struggle in creating ideas for this. Even if you are an expert in your industry, writing something that people actually want to read can be tricky. But there is help […]
The Secrets of a Successful Ecommerce Store
It’s easy enough to setup an online business, but having a successful online business isn’t always so simple. There are now thousands and thousands of competitors to think about, each with a slightly different offering from all corners of the world, so it’s not as straightforward as switching on your ecommerce store and waiting for […]
The Future of Social Media?
No time for social media? Too overwhelmed to get started? Then Google may have the solution for you. Google has taken out a patent describing a social media bot, with the ability to analyze your previous social media messages, email, text and other systems. It will then offer suggestions for new posts, with information about […]
The IRUN Guide to Email Marketing
How often do you communicate with your current customers and prospects? If you’re not regularly doing so, you’re missing out on big opportunities. Social Media, SEO and Blogging have all come along and email marketing may seem out-dated to some, but it is still a powerful tool that should be central to your online strategy. […]
The Holidays Are Coming…
With the festive season quickly approaching, it’s the busiest time of year for many businesses and everyone’s working hard to sell as many of their products as possible. You may already be using social media on a regular basis, but it’s the perfect time of year to take advantage of Twitter and Facebook to drive […]
What do your customers really think of you?
Of customers who write online reviews, how many do you think do it simply to be negative? 20%, 50%, 70%? Research shows that actually only 4% do this. That means 96% of the time, you’ll be receiving honest, constructive feedback that could be greatly beneficial to your business. Are you regularly asking customers for their […]
Give Your Social Media a Boost
With the increasingly high levels of competition online, businesses are doing everything possible to make sure they stand out from the crowd, and social media is a quick and easy way to help build this momentum. But with Facebook, Twitter, Linkedin and many more available to choose from, and millions of businesses worldwide posting updates […]
Goodbye, Google Keyword Data
Do you regularly check your Google Analytics, analysing which keywords are used to find your website? Well thanks to Google’s latest update, you won’t be able to for much longer…. Back in 2011, Google began encrypting search data for users’ who were logged into their Google accounts, thus resulting in the ‘not provided’ showing within […]
The Professional Appearance
Your business’ appearance matters; how professional you look to potential customers could swing their decision. Now the online world is a centre point of all businesses, it’s worth taking the time to catch up and make sure you’re not falling behind due to a lack of housekeeping. Here’s some simple tips to keep your business […]
Who’s Controlling Your Domain Name?
It may only seem like a tiny part of your website – but your domain name could cause big problems if not handled correctly. What would happen if you wanted a new website? Would you be able to carry the same domain name over? Taking a couple of minutes now to check the ownership of […]