The Big Social Media Clean Up
Social Media is quickly evolving and it is very easy for a business to fall behind the crowd. You may have the perfect strategy in place and a regular stream of tweets, updates and photos going out, but all too often, the necessary maintennace of social media profiles is forgotten. Have you updated your Twitter […]
How Do You Find Fresh Content?
One of the most common struggles a small business faces online, is content creation. It’s at the core of a successful Search Engine Marketing plan, but without adequate inspiration or time to scour the internet for ideas, it is often left behind. Search Engine Marketing isn’t the only aspect that needs the content; Social Media, […]
Panda 4.0 Has Arrived
The latest Google Panda 4.0 update has been released and it’s already starting to have an impact on some sites. The aim of Panda is to boost high quality content sites and push the lower quality further down the search results. Has your site been affected by this change? Whether positively or negatively, it throws […]
The Future of Online Shopping?
Amazon and the social media giant Twitter have joined forces to bring online shopping straight to your news feed. If you’re a retailer selling on Amazon (or any other business!) and you still haven’t joined the world of Twitter, then what are you waiting for? The ever growing list of advantages for your business is […]
Are You Pinning?
Pinterest is now the third most popular way to share content online, behind Twitter and Facebook. It has rapidly grown and now boasts an enormous amount of active users. The concept is based around images that can be ‘Pinned’ to collections and shared with others. The most popular categories are Food, Design and Fashion, but […]
SEO, Meet Usability
Every business wants their website to be #1. They want it to appear at the very top of Google search for all of their targeted keywords, driving thousands of visitors to their site every week. However, achieving this is going to be pretty impossible and hours of time (and a lot of money!) could be […]
Useful Tools for Creating Your Content
SEO, Social Media, Blogging, Email Marketing… They all require a lot of ‘original’ content to be generated in order to be successful, but often businesses struggle in creating ideas for this. Even if you are an expert in your industry, writing something that people actually want to read can be tricky. But there is help […]
The Secrets of a Successful Ecommerce Store
It’s easy enough to setup an online business, but having a successful online business isn’t always so simple. There are now thousands and thousands of competitors to think about, each with a slightly different offering from all corners of the world, so it’s not as straightforward as switching on your ecommerce store and waiting for […]
The Future of Social Media?
No time for social media? Too overwhelmed to get started? Then Google may have the solution for you. Google has taken out a patent describing a social media bot, with the ability to analyze your previous social media messages, email, text and other systems. It will then offer suggestions for new posts, with information about […]
The IRUN Guide to Email Marketing
How often do you communicate with your current customers and prospects? If you’re not regularly doing so, you’re missing out on big opportunities. Social Media, SEO and Blogging have all come along and email marketing may seem out-dated to some, but it is still a powerful tool that should be central to your online strategy. […]