The Holidays Are Coming…
With the festive season quickly approaching, it’s the busiest time of year for many businesses and everyone’s working hard to sell as many of their products as possible. You may already be using social media on a regular basis, but it’s the perfect time of year to take advantage of Twitter and Facebook to drive […]
What do your customers really think of you?
Of customers who write online reviews, how many do you think do it simply to be negative? 20%, 50%, 70%? Research shows that actually only 4% do this. That means 96% of the time, you’ll be receiving honest, constructive feedback that could be greatly beneficial to your business. Are you regularly asking customers for their […]
Give Your Social Media a Boost
With the increasingly high levels of competition online, businesses are doing everything possible to make sure they stand out from the crowd, and social media is a quick and easy way to help build this momentum. But with Facebook, Twitter, Linkedin and many more available to choose from, and millions of businesses worldwide posting updates […]
Goodbye, Google Keyword Data
Do you regularly check your Google Analytics, analysing which keywords are used to find your website? Well thanks to Google’s latest update, you won’t be able to for much longer…. Back in 2011, Google began encrypting search data for users’ who were logged into their Google accounts, thus resulting in the ‘not provided’ showing within […]
The Professional Appearance
Your business’ appearance matters; how professional you look to potential customers could swing their decision. Now the online world is a centre point of all businesses, it’s worth taking the time to catch up and make sure you’re not falling behind due to a lack of housekeeping. Here’s some simple tips to keep your business […]
Who’s Controlling Your Domain Name?
It may only seem like a tiny part of your website – but your domain name could cause big problems if not handled correctly. What would happen if you wanted a new website? Would you be able to carry the same domain name over? Taking a couple of minutes now to check the ownership of […]
Google Adwords Upgrades – What You Need to Know
On 22nd July, Google automatically began to upgrade all AdWords accounts to Enhanced, if users hadn’t already done so themselves. You may have noticed the changes, or it may have had no noticeable difference upon your advertising, whichever way it’s important that you know what the differences are and how you can use them most […]
Top SEO Ranking Factors for 2013
After various different updates from Google, SEO has become even more confusing and it can be difficult to know what will actually work, and what you’re wasting your time with. Searchmetrics has published their report for 2013, outlining the aspects of SEO which are having the most effect upon websites and what doesn’t have any. […]
Social Media: 3 Steps To More Followers
When it comes to social media, it’s pretty simple; more reach = more interaction = more potential customers for your business. Think of your Twitter account as a real-life networking meeting, nobody wants to listen to the guy who only talks about himself, they’ll pay attention to someone who interacts back with them and offers […]
Creating Effective Landing Pages
Landing pages can either be used as your destination URL in in PPC advertisements, or for your organic SEO. Whichever option you’re creating them for, they need to be up to scratch, otherwise all of your hard work getting visitors there will have been wasted. You want to grab their attention, keep them interested for […]